Creative is the bottleneck. We built the system.

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Paris — Dubai

0 photoshoots.
48–72 hours.
Unlimited output.

CREO is an AI-powered creative production system that replaces traditional shoots with faster, scalable, high-end visual campaigns.

Faster than traditional production

€90–250

Per piece, vs. €300–1,500

48–72h

From brief to delivery

Creative is the bottleneck. We built the system.
000 / The Eye

Trained eye.
Not just a
trained model.

CREO is directed by Georgio Fawaz, a working photographer and creative director in Paris. The AI doesn't replace taste — it scales it. These are real fashion and product campaigns shot and directed before any of this was AI.

Fashion Jewelry / Product
001 / Problem

Creative is the bottleneck.

Not a talent problem. A production-model problem — you're limited by time, cost, and logistics, not by taste.

01

Static carousels, no short-form video.

02

Production quality that doesn't match the brand's ambition.

03

Reels and story ads posted too rarely to move the algorithm.

04

No consistent visual narrative — every post looks like a different brand.

We built the system.

An AI storyboard and script engine tuned to your brand voice, scene generation, automated editing, and creative variants for testing — reviewed and refined by a human before it ever reaches you.

002 / Work

Six ways we shoot
without shooting.

No two formats look the same on purpose — pick one to see it.

Caught mid-moment.

Flash-lit, slightly blurred, off-angle. Full color, never black and white. Real luxury signifiers do the talking.

Raw-candid flash-lit lifestyle shot at a gas station at night
Raw-candid flash-lit shot in front of the Eiffel Tower at night
Raw-candid paparazzi-style shot through a car window at night

Composed, not candid.

Moody, desaturated grade. Slow motion-blurred establishing shots before landing on the subject. Controlled, not staged.

Clean, true to brand.

Saturated and bright when the brand calls for it, studio-controlled otherwise. Consistent lighting, one concept per set.

Clean product shot of sandals on pastel blocks
Detail close-up of a sandal product shot
Concept work — product-only, no model shown.

Built to read as a post.

Handheld, unstaged, plain backdrops. Talking-head demos and mirror selfies — the opposite of polished, on purpose.

Natural-light mirror selfie UGC-style content
Natural-light mirror selfie UGC-style content, close crop
Spec piece — self-initiated concept work, not a client commission.

Logo legible, location real.

Real-world context, product or logo visible in frame, front-and-back OOTD coverage.

Fashion placement reel shot in a real city location, front view
Fashion placement reel shot in a real city location, back view

One identity. Forever.

A trained, brand-owned AI identity that holds consistent across expressions, scenes, and lighting — no re-booking a model, ever.

Consistency grid of a trained AI identity across eight expressions
The same trained AI identity placed in a full rooftop city scene
003 / Numbers

The numbers
don't lie.

Always absolute, never abstract.

Production methodCost per pieceTime
Freelance videographer + editor€300–60010–20h
Small production agency€800–1,50015–30h
CREO — AI + expert review€90–2501.5–4h

Speed increase per piece

0

Photoshoots required

004 / Results

Real brands.
Real shifts.

What changes once the visuals stop being the bottleneck.

VivaSkin Esthétique

More qualified inquiries. Since the rebrand, VivaSkin hears from clients who already relate to the feminine, caring positioning — not generic aesthetics shoppers.

Higher-intent leadsVisual Direction · AI Shoot
Swavy

Fast enough to move at market speed. Swavy tests new markets with high-quality content shipped on a timeline traditional production can't match.

Faster market testingUGC Video · Visual Direction
ByeByeNuisibles

Premium branding, premium clients. Since the site and visuals moved upmarket, so did the caliber of client reaching out — less price-shopping, more people who value the work.

Fewer price-shoppersVisual Direction · AI Shoot
Move In Paris

Clients picture themselves living in the space before the tour even happens. Professional photos and reels of every listing do the selling before anyone walks through the door.

Sold before the tourAI Shoot · Reels

Industries served

0h

Max turnaround

0

Brands accepted / month

005 / Offers

One engine.
Unlimited output.

Start with a single project, no retainer required. Bundle monthly once you know it works.

All prices shown excl. VAT (HT).

The low-commitment way in — book a single piece, no subscription. Most brands start here.

Ready to go steady? Bundle monthly, lock in a lower cost per piece, and get priority production.

Organic Engine
€1,200 HT /mo
  • 15 images
  • 5 reels
  • 1 visual direction

For brands building presence, early-stage or low–mid budget.

Performance Engine
€2,500 HT /mo
  • 30 images
  • 10 reels
  • 2 UGC videos
  • 2 visual/creative directions

For brands running or preparing paid ads.

Partner System
Custom

From €4,500 HT/mo

  • 50–70 images
  • 15–25 videos, any mix
  • 1 AI Model Creation included
  • Priority production

For agencies and studios serving this same niche.

We only take 5 brands per month.

006 / Start

Not an agency.
Not a tool.
A production system
built on intelligence.

Trusted by
  • Move In Paris
  • VivaSkin Esthétique
  • Swavy
  • ByeByeNuisibles

Tell us what you need — we'll take it from there.

What are you interested in (pick any)

007 / FAQ

Before you
book the call.

The questions we hear most. See all FAQs →

How much does an AI photoshoot cost?
Starts at €1,200/month excl. VAT (HT) on the Organic Engine plan (15 images, 5 reels, 1 visual direction). Scales to €2,500/month (Performance Engine) and €4,500+/month (Partner System), all excl. VAT. Fixed and scoped upfront — no day rates, no per-shot markups.
Can AI replace a fashion photographer?
AI replaces the photoshoot itself — the studio, the model, the crew, the shot day — while the creative direction still comes from people. Visual direction sets lighting, styling, and mood before generation starts.
How fast can CREO turn around a campaign?
48–72 hours, from visual direction through final asset delivery — no studio bookings or model schedules to coordinate around.
Is there an AI content agency for small DTC brands?
Yes — built specifically for independent fashion, lifestyle, jewelry, cosmetics, and digital-commerce DTC brands with 5K–200K Instagram followers, in Paris, Dubai, and Beirut.